Posted by New Delhi: This has been the year when small films hit big time in Bollywood. The success of films like Welcome To Sajjanpur, Aamir and others have shown that it’s not just big star names that work at the box office’.
Bollywood’s Davids took on Goliaths at the Box Office. Modest budget films like Aamir, A Wednesday, Mumbai Meri Jaan, and Welcome To Sajjanpur, succeeded where bigger projects failed. Lack of big stars can be an advantage at times, it demonstrated.
“The script is really the key component, as it is with any film, bit even when it comes to a smaller film because that film you are not going to be able to sell on the basis of a big star cast,” said Siddharth Roy Kapur, CEO of UTV Motion Pictures.
But even with the changing tastes of audiences, and the growing number of multiplexes, a small film isn’t always the easier option for producers.
“To tell you the true story, it is harder to sell a film of five to seven crores with no A-list actors but a great concept film than selling an A list film in 40 to 50 crores,” said Shailendra Singh, Managing Director of Percept Pictures.
“Our marketing costs are very close to our production costs. Which means that if we make a movie for five crores, often on prints and publicity we might spend another five crores. But that actually helps a movie when it comes to theatrical rights, home video or music rights or the satellite rights. The bigger you make the movie, the bigger you project the movie, the more it is going to get in terms of revenue,” added Siddharth Roy Kapur, CEO of UTV Motion Pictures.
With big ticket films like Subhash Ghai’s multi-starrer Yuvraaj and action flick Drona failing to register with audiences, the small film was really the big idea of the year.
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